Digital Online Marketing

Search Engine Optimization

SEO / Search Engine Optimization is a step by step process of improving visibility of website in Search Engine to increase the traffic of website.

Search engine optimization is divided into two parts,

  • On page optimization
  • Off page optimization

On-page optimization consists

  • Keyword, Key phrase Identification
  • Meta Tag Creation (Title Tag, Description, Keyword)
  • Alt Tag Optimization
  • Google / Yahoo Site Map Creation
  • HTML Site Map Creation
  • H1, H2,Bold Tag
  • HTML Coding Validation and correction
  • W3C Validation
  • Robot.txt
  • Doorway SEO Pages
  • URL Rewriting – if required
  • Additional Navigation Bar – if required
  • Canonical Tag implementation
  • Internal Linking
  • Broken Links, Browser Compatibility, Hidden Text Analysis
  • Custom Error Report Creation
  • Image Optimization
  • Webmaster Tool
  • Analytics Setup
  • Content Optimization

Off Page Optimization

  • Site Map Submission
  • Search Engine Submission
  • Regional Search Engine Submission
  • Blog Creation
  • Blog Updation
  • Article Submission
  • Directory Submission
  • Social Bookmarking
  • Classified and Adwords Posting
  • Press Releases
  • Other Link Building Activities

SEO Activities Report

  • Traffic Report : Fortnightly
  • Keyword Ranking Report : Fortnightly
  • Alexa Ranking Report : Fortnightly
  • Page Rank Report : Monthly
  • Link Popularity Report : Monthly
  • Web Analytics Report : Fortnightly
  • Usability Study : Quarterly

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